Amplifying Event ROI
Content. Influencers. Advocacy.
The event industry is expanding, but is getting too crowded and one event often cannabilizes the other. To stand out in this fast growing industry, businesses need to be very organized, focus on attendee experiences, and think out-of-the-box to have a distinctive edge over the competition.
Content is often a sidekick to operational functions as failure in key logistics can result in disasters of nightmarish proportions. However, content is a criticial component of the event game- the right content pushed out to the right audience at the right time. A well designed content plan can go a long way in luring an audience and boosting ROI.
Good content needs amplification. Trending, relevant content championed by influencers and advocates will positively impact conversions or registrations for an event.
At Social Frappe (www.socialfrappe.com) we use our AI tool for topics & influencers search, discovery & relevance. We derive relevant, trending content to amplify via influencers. In parallel, we onboard advocates to enable posting onto personal, unique social media networks.
We do 3 things very well to boost your event ROI
- Discovering content:
Discovering and posting trending, topical content will capture the attention of prospective attendees. We provide trending topics along with best practices, paying close attention to cadence and relevance to the target audience.
2. Discovering influencers:
Influencers can attract fans. The trick is to get them to champion your event online and offline. While it is one thing to have an influencer at your event to corral a crowd, you should also think of strategies to get them to champion your event online, for example, on social media networks or a quote or testimonial. Our AI tool discovers and scores influencers for various topics or keywords.
3. Onboarding Advocates:
Adding advocates or ambassadors can increase the virality of your social media posts. Advocates are often employees, volunteers, or customers who are willing to post event related content on their personal networks. The idea is to have a large pool of advocates (influencers can potentially be a subset) to drive virality of the posts. We us eour inhouse tool and provide best practices for employee advocacy and hand-holding guidance.
Social Frappe will love to work with you on your live event or webinar to help you upgrade your event ROI. Visit www.socialfrappe.com today.
